Welcome to the Front Bumper.

Where Firehouse Identity Meets Custom Branding

The Front Bumper is built for crews, departments, and small businesses who take their branding seriously. We cover everything from custom leather patch hat strategies to firehouse-ready merch that gets noticed—and gets worn.

Whether you're a fire station looking to unify your crew or a brand looking to stand out, you'll find real-world insights on product quality, B2B partnerships, and how to create gear that actually sells. No filler. Just proven ways to turn logos into legacy.

The Front Bumper

Little River Customs leather helmet shield

Shop Update: Helmet Shield Changes Coming in Ja...

Starting in January, we are reworking nearly every shield on the site to simplify options, clean up layouts, and make ordering clearer. Same craftsmanship, tighter system, and a stronger lineup...

Shop Update: Helmet Shield Changes Coming in Ja...

Starting in January, we are reworking nearly every shield on the site to simplify options, clean up layouts, and make ordering clearer. Same craftsmanship, tighter system, and a stronger lineup...

Classic Custom Helmet Shield

Which Custom Fire Helmet Shield Is Right for You

Choosing the right custom fire helmet shield comes down to purpose, pride, and performance. This guide breaks down every shield we build — from the Bare Bones starter to the...

Which Custom Fire Helmet Shield Is Right for You

Choosing the right custom fire helmet shield comes down to purpose, pride, and performance. This guide breaks down every shield we build — from the Bare Bones starter to the...

Firefighter using Flame Decon soap and shampoo after a fire for skin decontamination.

Flame Decon Firefighter Decontamination Soap an...

Flame Decon gives firefighters a real way to wash off harmful toxins after a fire. Their bar soap and shampoo use activated charcoal to lift smoke, soot, and contaminants from...

Flame Decon Firefighter Decontamination Soap an...

Flame Decon gives firefighters a real way to wash off harmful toxins after a fire. Their bar soap and shampoo use activated charcoal to lift smoke, soot, and contaminants from...

Pacific F18 Structural Fire Helmets with Custom Leather shields

Fire Helmets Guide Pacific F18 Haloflex and R6L...

Pacific delivers some of the strongest fire helmets on the market today and this guide breaks down the real differences between the F18, the F18 Haloflex, and the R6L Patroller....

Fire Helmets Guide Pacific F18 Haloflex and R6L...

Pacific delivers some of the strongest fire helmets on the market today and this guide breaks down the real differences between the F18, the F18 Haloflex, and the R6L Patroller....

Leather firefighter helmet shield with black and gold 28 Charlotte design handcrafted by Little River Customs.

Metal vs Leather Fire Helmet Shields Comparison...

This guide breaks down the key differences between metal and leather fire helmet shields. Including tradition, durability, customization, and cost. To help firefighters choose the right option for their gear.

Metal vs Leather Fire Helmet Shields Comparison...

This guide breaks down the key differences between metal and leather fire helmet shields. Including tradition, durability, customization, and cost. To help firefighters choose the right option for their gear.

Custom helmet shield example showing hand tooled beveling.

What Beveling and Hand Tooling Mean for Custom ...

Beveling — sometimes called hand tooling — isn’t just decoration. It’s the process that gives a leather firefighter shield its depth, shadow, and soul. Whether shaped by hand or cut...

What Beveling and Hand Tooling Mean for Custom ...

Beveling — sometimes called hand tooling — isn’t just decoration. It’s the process that gives a leather firefighter shield its depth, shadow, and soul. Whether shaped by hand or cut...